MediaCorp is hoping to sell the 34-part serial, which showcases Peranakan heritage, to international broadcasters at the event held at the famed French Riviera seaside resort.

The show has already been bought by broadcasters in Cambodia, China, Malaysia and Hong Kong.

Besides selling shows, television, Internet, mobile phone, video game and advertising executives are also gathered to brainstorm about how to propel their converging worlds into the future.

The five-day event ends tomorrow.

Back at home, The Little Nyonya is up for 16 nominations over seven categories in the Star Awards. It also swept five of the six nominations for the Best Supporting Actress category and Aw is nominated for Best Actress.